Case study: How a Website Redesign Boosts Marketing ROI
Published Dec 23TL;DR:
Routes.Design partnered with Blacksmith Agency to redesign a retail website, resulting in a 45% increase in traffic and a 60% boost in conversions within three months. The redesign improved speed, mobile-friendliness, and user engagement, driving better ROI.
Your website is typically the key to marketing success. To Routes.Design, a professional, user-friendly website does not only mean an added expense but a necessity. That's why we are excited about our new partnership with the Blacksmith Agency. With this deal, we are going to bring a cutting-edge approach to designing and developing to help brand owners achieve measurable results.
The Challenge:
Her business was a mid-sized retail company, and the manager here, Jessica Roberts a blacksmith past client, faced quite a dilemma. She admitted to having an outdated website that was clunky and rather inefficient, driving away many customers and sinking her return on investment. "We knew that something had to change," shared Jessica, "but we were in need of the professionals to guide us".
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The Partnership Advantage:
The synergy between Routes.Design and Blacksmith Agency is paving the way for breakthrough innovations. This partnership ensures our clients benefit from the perfect blend of aesthetic brilliance and technical expertise. Whether it's redesigning a site or optimizing existing pages, our combined approach delivers tangible results. Are you ready to transform your website? For more information about our services, please visit Routes.Design. Together, we will turn your site into a powerhouse that drives ROI and sets your brand apart from the crowd.
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The solution:
Blacksmith collaborated closely with Jessica’s team, leveraging innovative design tools like Figma and Adobe XD to craft a site that was both visually stunning and highly functional. By collaborating using Blacksmith Agency, we integrated advanced WordPress solutions tailored to her business needs. The result? A faster, mobile-friendly website with seamless navigation and enhanced user engagement.
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The Results:
Within just three months of redesigning her website, Jessica noticed a 45 percent increase in web traffic and even a 60 percent improvement in conversion rates of leads. She said, "It is like night and day. New design does not just look fantastic, but works superbly as well”.